FEATURED WORK

Shaping the Fantasy Sports

Emphasizing certain crucial regions and achievements where I've contributed to Dream11's expansion in my 8+ years tenure.

From 1 to 220+ Million users

Assisted Dream11 in expanding the user base from 1 million in 2016 to a staggering 220+ million in 2024.

From 6 to 55 Designers Team

Helped significantly in recruitment and expansion of the design team, now boasting 55 designers.

Evolution of the App

Overview of how the design of the Dream11 app has transformed throughout the years.

2016-17

2019-20

2023-24

Key Responsibilities

Glimpse into what my role included

Managed two product verticals while overseeing and mentoring a team of six designers.

Facilitated mentorship and growth opportunities for designers through regular one-on-one sessions.

Designed innovative features that established industry benchmarks.

Led redesign initiatives and organized design hackathons to encourage innovation and creative problem-solving.

Contributed to the development of talent principles to guide designers in their career progression.

Planned and developed product roadmaps to effectively address user needs.

Collaborated with Product and Tech leads to ensure alignment and create strategic plans.

Drove experimentation & learning through MVPs and POCs.

Supported initiatives across product, tech, and design teams to drive overall success.

Made strategic decisions and advocated for management support on key initiatives.

Owned the development of the Dream11 Design System, including foundations and tokenization, and presented at the Figma Design & Dev Leaders event in Mumbai.

Recruited and scaled the design team, filling both junior and senior positions.

Contributed to defining experimentation guidelines and prioritization frameworks.

Helped establish the framework for the TPD (Technology, Product, Design) function to optimize design team bandwidth allocation.

Analyzed team health surveys to identify actionable insights for improving morale and productivity.

Facilitated team upskilling by onboarding design course and ensuring group learning until course completion.

Key Projects

Quick highlights of the projects I've worked on

BUILT

Design System

Over the last few years I've owned and built Dream11 design system from scratch. Also spoke about it at Figma design & dev leaders meet.

INNOVATION

Fantasy Commentary

Bridging a missing link which helps users understand how live events lead to change in points.

INNOVATION

Compare Teams

Built a view to compare players between teams. This helped reduce manual comparison users would do to anticipate their teams performance.

EVOLUTION

Create Team

Helping user take informed decision to pick a player within set rules and constraints.

EVOLUTION

Match Cards

Evolving match cards to help users decide which match to play.

EVOLUTION

Contest Cards

Redesigned contest card to emphasise on various offerings Dream11 has to help users with easier decision making.

INNOVATION

Live Mini Scorecard

Introduced a mini version of scorecard to track live scores. Making it easier and engaging to track your fantasy performance.

EVOLUTION

My Teams

Redesigned team cards to bring the identity of the core part of users gameplay journey.

INNOVATION

Lineups View

First in the industry to build this view where user can see full lineups of two teams side by side. Which later evolved to it's own team creation from the same view.

And many more…

I can proudly say that over the years I've worked on pretty much most aspects of the app.

User Reviews

Few snippets of what Dream11 users have to say.

The app's easy-to-navigate dashboard ensures that users can quickly access their teams contests and other relevant information and this app doesn't have any bugs or glitches ♥️

The Dream11 app provides a seamless fantasy sports experience. Its user-friendly interface 🥰

This app is offers a thrilling fantasy sports experience with its intuitive interface and diverse game options. The seamless team creation process makes it a top choice for sports enthusiasts

Wow what a fantastic app for playing game with earning money with best features and leader board 😘

User-friendly interface and seamless navigation make this app a joy to use 😘

Fantasy cricket euphoria at its peak - all thanks to Dream11 🥰

Dream11 is incredible app and user friendly interface 😘

With real-time updates and an extensive range of sports leagues, Dream11 stands out as a comprehensive fantasy gaming app. The engaging gameplay and user-friendly design keep me coming back for more 👌🏼

Dream 11 is an incredible app for players. The user-friendly interface and exciting features make it the go-to app for fantasy cricket. Dream 11 keeps users engaged and entertained the entire time. This app is a complete game changer for all the cricket lovers ♥️

Dream 11 app is very incredible and easy to use. Fantasy cricket at its best at this platform. I personally recommend this app to all 👏🏼

Good. The user interface is simple and intuitive making it easy for me to navigate through various features ♥️

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